AndPlus Design has a team of engineers and marketing experts that work together to ensure that your business is maximizing its marketing dollars on the internet. Today, there are thousands of firms that claim they are able to give you more leads, but how do they do it? Well, if they can’t explain in great detail what they are doing for you, then run far, far away.
At AndPlus Design, we have a solid group of people who have worked in marketing and software development for longer than we care to admit. We have a set of tasks that we complete for each new search engine marketing client. We’ve detailed a few of the major tasks that we complete below.
The first thing we do is add your business to Google Maps. Google Local is the best way to get your business on the internet, because Google is starting to lead its search results with items on a map that match the description. For instance, do a search for “restaurants worcester, ma”. What’s the result?
As you can see, above the organic search results, you’ll find local results for restaurants in the Worcester, MA area. This is a bit of a shameless plug, yes, but you’ll see that 8 months after Pagio, Inc. contacted AndPlus Design for SEO services, the site now comes up as the third most organic result for the search term. They had great content, which is the first key to being found, but they were lacking in the optimization front, which we helped them fix.
The second of the google “stuff” we do includes generating a sitemap. This sitemap identifies all the web pages involved in your website, then ranks them in accordance to their importance on your website as a whole. For instance, the page that gives directions to your potential clients or patrons may not be as important (thanks to Google Maps and GPS devices) as the one which explains your menu, or what type of products you sell. We would rank your home page most important, and the subpages different rankings under that. Generating a Google sitemap is the next most important step in your search engine optimization tasks.
Code Review, Code Review, Code Review!
At AndPlus Design, our business was built around solid code. We’re all engineers at heart, but are pretty great at design as well. If you search the internet for what’s most important about Search Engine optimization, you’ll see that the consensus is that you have to have code which conforms to a particular standard. When we finish our code, we always check the site for conformity against W3C standards. The W3C is known as the authority of where the internet is going and what is known as “good code.” The group has given us a valuable tool which allows us to validate our code against their standards. The W3C HTML Validation service can be found here. Here’s a quick list of our clients, we encourage you to validate their sites for yourself!
As you can see by the couple examples above (more can be found at our portfolio), our code is solid and it is always cross-browser capable. That means we make sure all of our websites look the same in the four major browsers.