As you are probably well aware, Facebook is growing rapidly every day. It started off as a networking tool for college students and now is one of the largest social media networking sites in the world. Businesses small and large are taking advantage of this accessible source to grow their business. Facebook has given businesses a chance to create a “page” for themselves which allows “fans” to support them. Any individual that is currently using Facebook can choose to add any business to their profile. When this happens, they become a “fan” and that business will show up on their personal profile. Every new activity the business creates will show up in the newsfeed on their home page. This allows businesses to share any information to their supporters that they please. For example, company news, blogs, events, status updates, comments, answers, and photos.
As mentioned, Facebook is growing at an incredible speed. Last year Facebook reported having over 350 million active users. Web presence is essential for businesses today. Joining social media networking sites can help your company’s page rank on search engines. The more fans a business has on their page, the higher pagerank and awareness potential customers have about its website. Be patient, though! As fans do not join overnight. A helpful suggestion is to start by asking friends and family to become fans first. By doing this, all of their networking friends will see that they became fans of your business and this may increase the chance of getting more fans. Your fans can also “suggest” your business to their friends, accelerating your business across the social networking world.
Facebook has updated the site a few times since it first launched. Each change made it that much more user-friendly. It is extremely easy to join and helps users along the way with helpful hints all over the site. When you join, Facebook offers step by step instructions to help complete your profile, page, any information and settings. Facebook provides so many additional features for businesses, but we’ve listed some of them here:
- Networking with an unlimited amount of fans
- View and create wall posts
- Status updates
- Photo and video uploads
- Join networks
- Create Groups
- Display company information, including website(s)
- Appoint multiple administrators to increase the amount of content faster
- Post a Link
- Promote your business with special offers
- Suggest to Friends
While joining Facebook is free, the site also offers inexpensive ads that can be useful. Small advertising boxes align the right side of each profile. Facebook allows you to target your marketing audience. Whether you are promoting your company’s website, or something to do with your Facebook page, you are allowed to choose between the following filters:
- Relationship status
- Relationship Interests
With all the available capabilities, the question remains of why are there businesses that are not taking advantage of this free social media networking site? Joining Facebook can help your business gain more leads, which will eventually lead to growth in revenue. Below is a simple list of benefits that every business can enjoy after creating a Facebook page.
- Ability to brand your company
- Showcase your work
- Get your business name out there
- Higher page rank on search engines
- Use your updates as free advertisement
- Use the events page to invite people
- Create a URL and post it on your website or email signature
- Its FREE! FREE! FREE!
If you are a business owner or are looking to expand your company’s outreach through social networking, joining Facebook is the perfect first-step. Other networking sites of note include LinkedIn and Twitter. AndPlus Design will be blogging on other sites in the near future, but we hope this post has helped inform you a bit about the benefits of Facebook. Become a Fan of AndPlus Design today! Visit us at www.facebook.com/AndPlusDesign