The way we think about our cell phones is changing. We are no longer satisfied by a phone that simply places calls. More and more, we expect that our phone will allow us to schedule our lives, browse the web, use social media, and access information. This means that prolonged interaction with our phone is increasing. For example, mobile video watching has increased by 41% over the last year. According to Neilson, 38% of mobile owners in the US own a smartphone and during the past three months, 55% of cell phones purchased were smartphones. The “traditional” cell phone is quickly loosing ground to mobile devices that provide users with increased functionality.
What does this mean for your business?
Now, more than ever, it is essential that every business have a way of connecting with their customers and potential customers through their smartphone. For some companies, this means developing a mobile application that allows your clients to interact with your brand. For others, it means developing a mobile website that conforms to the small screen size of the smartphone. No matter what the implementation, however, it is imperative for all companies large or small to adapt to new technology and to start thinking mobile.
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