According to a new study performed by the Facebook Data Team, we are now more connected than ever:
“Using state-of-the-art algorithms developed at the Laboratory for Web Algorithmics of the Università degli Studi di Milano, we were able to approximate the number of hops between all pairs of individuals on Facebook. We found that six degrees actually overstates the number of links between typical pairs of users: While 99.6% of all pairs of users are connected by paths with 5 degrees (6 hops), 92% are connected by only four degrees (5 hops). And as Facebook has grown over the years, representing an ever larger fraction of the global population, it has become steadily more connected. The average distance in 2008 was 5.28 hops, while now it is 4.74.”
On Facebook, the vast majority of us are connected by only four degrees of separation. Even across countries, we’re only a hop, skip, and a jump away from the 800 million users of the social media site which account for 11.5% of the world’s total population. What does this mean? Well, it expands the reach of “viral” memes, news stories, and promotional plunges. In other words, create a stir on facebook, and you have the ability to reach thousands or even millions of people with just a few “hops.”
This also means that you must take your facebook page very seriously. If all goes well, it will be viewed by a large number of people that will likely share your information with their friends. If you’re promoting your page correctly, it could have a huge reach. Linking in special page applications with your existing website will give you the ability to make the most out of this activity.
To make Facebook work for your company, contact AndPlus.