Before we get to social media, first consider your website. It most likely includes a wealth of great content like blog posts, white papers, and detailed information about your industry. Many businesses have tailored their sites to meet the exact specifications of their clients who use their sites to find out more information about the product or service being offered. One of the most common problems that business owners have with their websites, however, is converting these viewers to customers.
Have you cracked this conversion code yet? The answer, unfortunately, is probably “no.” Even if the answer is “yes,” could your rates be higher? In times like these, everyone is looking for a few new tricks to increase their conversion rates. They key is making your great content work for you.
Make your site’s content exclusive to viewers that “like” your Facebook page.
Now, this might seem like a bold step, and it is, to a certain extent. If you truly believe in the quality of your user content, however, it shouldn’t be too daunting. Hundreds of millions of people have a Facebook account worldwide. Users that find your information valuable should have no problem simply “liking” your page to receive the full experience.
Once you have established this link with potential customers, you can use Facebook to open lines of communication between you and these valuable connections. You can hold web promotions and begin to interact with potential customers in a meaningful way that will deepen the impact of your brand on consumers.
You can easily customize your Facebook business page to include special deals, coupons, and other exciting offers. Through this customization, your Facebook page will become dynamic and will set the stage for meaningful communication between customer and company. Facebook even facilitates word-of-mouth advertising by allowing customers the ability to easily share information about your company–including discounts–with their large network of friends, which means that you will have access to large network of potential customers.
Your website will draw users in, enticing them with the potential to access valuable information, at a small price: a “like.” Your customers will win because they will have access to your content, and you will win because you will be able to increase your interaction with potential clients.