Before we get to social media, first consider your website. It most likely includes a wealth of great content like blog posts, white papers, and detailed information about your industry. Many businesses have tailored their sites to meet the exact specifications of their clients who use their sites to find out more information about the product or service being offered. One of the most common problems that business owners have with their websites, however, is converting these viewers to customers.
Have you cracked this conversion code yet? The answer, unfortunately, is probably “no.” Even if the answer is “yes,” could your rates be higher? In times like these, everyone is looking for a few new tricks to increase their conversion rates. They key is making your great content work for you.
Make your site’s content exclusive to viewers that “like” your Facebook page.
Now, this might seem like a bold step, and it is, to a certain extent. If you truly believe in the quality of your user content, however, it shouldn’t be too daunting. Hundreds of millions of people have a Facebook account worldwide. Users that find your information valuable should have no problem simply “liking” your page to receive the full experience.
Once you have established this link with potential customers, you can use Facebook to open lines of communication between you and these valuable connections. You can hold web promotions and begin to interact with potential customers in a meaningful way that will deepen the impact of your brand on consumers.
You can easily customize your Facebook business page to include special deals, coupons, and other exciting offers. Through this customization, your Facebook page will become dynamic and will set the stage for meaningful communication between customer and company. Facebook even facilitates word-of-mouth advertising by allowing customers the ability to easily share information about your company–including discounts–with their large network of friends, which means that you will have access to large network of potential customers.
Your website will draw users in, enticing them with the potential to access valuable information, at a small price: a “like.” Your customers will win because they will have access to your content, and you will win because you will be able to increase your interaction with potential clients.
Contact AndPlus today for more information putting your great content to work to implement this “win-win” solution.
Although this seems like a great idea for facebook articles, I found you by searching google for “simple ways to maximize my social presence”. If i had to like your page to read this i would have skipped this page and went on to the next one on the google search.
Hi Noah – thanks for your comment. We recognize that not all content is relevant for this action plan, however, keep in mind the users that we would be likely to want to capture. Your comment makes me believe that you are likely someone to which we wouldn’t be interested in investing re-marketing resources, which makes me feel that not capturing your “Like” in our facebook page might be a fine price to pay in order to convert only those who are interested in our brand.
We have a few clients whose respective content is extremely valuable and their outward-facing web pages are guarded by a “Like” button – they in a sense build their network of possible targets for rebranding which allows them to keep tabs on their fans in a way that a concrete consulting firm, such as ourselves, would not benefit from doing. Those they don’t capture aren’t interested in their brand and are therefore not people the companies would like to invest in capturing. Either way, your comment on our site is sincerely appreciated, and I hope you found what you were looking for!