Monthly archive for March2012 - page 2

I’m constantly surprised by the ignorance of businesses in their marketing campaigns.  While spending so much money on getting in front of customers, companies often shoot themselves in the foot by not creating an easy way for customers to engage with the company afterward!  Consumers…

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Before we get to social media, first consider your website. It most likely includes a wealth of great content like blog posts, white papers, and detailed information about your industry. Many businesses have tailored their sites to meet the exact specifications of their clients who use…

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Google has long prided itself on innovative design that captures the imagination of its users while staying fresh, clean, and useful. Although Google’s aesthetic is based on its own unique style, the fundamentals of Google’s design are applicable to any website. Google’s 10 Principles of…

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It’s beautiful. It’s fast. It’s sleek. It’s an iPad. The unveiling of “The iPad” this week showed off the culmination of a years work at Apple. With the deafening buzz surrounding the preview of the new iPad to come, the Internet couldn’t help but speculate…

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For those of you that don’t know, SXSWstands for South by Southwest, a music, film and interactive conference that takes place every spring in Austin, Texas. SXSW started as a music festival in 1987 and the Film Conference and Interactive Festival made their debut in…

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What is eye tracking? Since its inception, eye tracking has been employed by cognitive scientists to study reading, learning, attention, and neurology; by marketers to examine the effectiveness of ad and package designs; and by human factors engineers to guide automotive and airplane cockpit design….

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