Mobile applications or mobile apps are applications developed for small handheld devices, such as mobile phones, smartphones, Tablets and so on.

Mobile apps can come loaded on the handheld device as well as can be downloaded by users from app stores or the Internet.

What are other businesses doing?
Big businesses like Amazon, eBay, Target, and Gap, started promoting their brands and merchandise with Mobile Apps a few years ago. Smaller businesses quickly followed suit. Auto dealerships, hair salons, realtors – a whole host of industries – jumped onto the App wagon. Why?

Because mobile apps for businesses are the most affordable and effective way to reach out to customers on a personal basis.

What can you do with a mobile App?
When it comes to mobile apps for businesses, anything is possible! Doctors, manufacturers, retailers, and many other industries have found creative uses for mobile apps, utilizing the hardware of the phone, as well as peripherals such as credit card readers, heart rate monitors, and even SLR Camera Lenses!

Mobile Apps For Businesses – Benefits

  • Build loyalty
  • Reinforce your brand
  • Increase your visibility
  • Increase your accessibility
  • Solve the problem of getting stuck in spam folders
  • Increase sell-through
  • Increase exposure across mobile devices
  • Connect you with on-the-go consumers
  • Generate repeat business
  • Give you tools that are driving the “New App Economy”
  • Enhance your social networking strategies

Benefits for Customers

  • Easy access to your inventory
  • Notifications of special events, launches, and more
  • One-touch access to your contact information
  • Directions to your location from wherever they are
  • Fast, seamless appointment scheduling
  • Automatic recording of their next appointment
  • Automatic reminder of their next servicing date
  • A record of their mileage and most recent servicing
  • Embedded QR Code Scanner
  • Free one-on-one Chat
  • Extras: parking markers, loan calculators, and local gas prices

Why a Mobile App can be better than browsing a Mobile Website?
It’s much faster. It takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Web site to load in an area with bad reception. Also, mobile apps are able to utilize the phones hardware unlike mobile websites.

Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons:

Mobile Apps: Function offline
Mobile Web Sites: Don’t

Mobile Apps: Enable Push Notifications for Direct Contact with Customers
Mobile Web Sites: Don’t

Mobile Apps: Always visible on your phone’s home screen
Mobile Web Sites: Not always visible

Mobile Apps: Appear in the Apps Stores
Mobile Web Sites: Don’t

Mobile Apps: Allow full access to the phones hardware
Mobile Web Sites:Don’t