Do businesses really need mobile websites? Is your website mobile ready? First, a few stats about how consumers use their smartphones to access mobile internet: Its estimated by 2013 more people will be using their mobile devices to search the internet…
The very first restaurant in the world was opened in Paris in 1765. A tavern keeper, Monsieur Boulanger, served a single dish — sheep’s feet simmered in a white sauce. (Yum?) The restaurant was different then any other establishment at the time because it’s business…
Recently I’ve found myself in discussions with clients on developing mobile applications for multiple platforms. One conversation always comes up without fail: “Can we use a cross compilation tool to save money?” Well, the answer is ….. maybe. While I know that is a complete…
The business case for developing a dedicated mobile website is strong. Recent research from Aberdeen Group has shown that companies that optimize their websites for mobile devices outperform those that don’t by 80% in terms of increased web traffic. Additionally, these companies achieve a 55%…
I’m constantly surprised by the ignorance of businesses in their marketing campaigns. While spending so much money on getting in front of customers, companies often shoot themselves in the foot by not creating an easy way for customers to engage with the company afterward! Consumers…
According to a study conducted by Google, half of smartphone users that see a mobile ad take action. Thirty-five percent of these users visit the website associated with the advertisement. In other words, 17.5% of users that are exposed to a mobile advertisement, make the…
Have you heard the news? Adobe has stopped development of its mobile Flash plugin. Translation: flash in its current iteration is not going to be a part of the mobile revolution. Instead, it has succumbed to the power and influence of Apple’s HTML5 agenda. Why has Apple…
Over the past three years, mobile traffic has spiked exponentially. Since the advent of devices like the iPhone and Android phones, and now tablet computers like the Apple iPad equipped with 3G connectivity, mobile browsing is becoming a quick alternative to using traditional computers for…