The business case for developing a dedicated mobile website is strong. Recent research from Aberdeen Group has shown that companies that optimize their websites for mobile devices outperform those that don’t by 80% in terms of increased web traffic. Additionally, these companies achieve a 55% greater increase in the number of repeat visitors.
A very recent study by a company named Magus, illustrates that global companies are in the early stages of developing a mobile website or mobile content marketing strategy. A recent study, titled “How Mobile-Ready Is the FTSE100?” found that only 20% of corporate websites surveyed currently provide support for mobile devices on their websites. These figures suggest that digital communications are just about to make the change to becoming Mobile Ready. Although in order for companies to really cash in on their mobile efforts, they need a good marketing and content strategy to support their mobile efforts. The Magus study found that even those businesses at the forefront of mobile site provision are challenged with delivering them well. For example, 65% of the FTSE100 companies that do have mobile websites are failing to use any sort of device detection technology. This means that, for a very large number of mobile users, their valuable mobile content will go unseen. It’s one thing to launch a mobile site, but if marketers fail to deliver a high quality user experience, they will have failed before they’ve even begun.
Is your company putting together a mobile strategy. Talk to the experts first. Contact AndPlus for consultation regarding Mobile Websites and Applications today!