Is Your Company Using QR Codes?

Aug 31, 2011 12:34:12 AM

 

QR codes are all the rage these days. You can't flip through a magazine without running into them. Why have these codes become so ubiquitous? Why are so many companies using these devices in their print and online advertisements?

Well, there's a simple answer. QR codes are really the best way for your company to track viewer response to advertisements. Ever wonder if the advertisement your business placed in the local newspaper is truly effective? QR codes are a great way to capture the leads and awareness generated through your advertisement.

A QR code, or a quick response code, is a type of matrix barcode that is legible to smartphones and other portable electronic devices with cameras. Once the code is scanned, a pre-programmed action will occur. For example, if a user scans your QR code in a print advertisement with their Andriod phone, they could be brought to your company's website, or even better, a landing page specifically tied to your advertisement.

Once your viewer arrives at your landing page, you have the ability to provide them with more information about your service or product, solicit their contact information, and bring them to your online store. In this way, viewers are easily converted into customers or clients.

If you would like to develop a QR code for your company or business please contact AndPlus.

Read Mashable's latest post about QR codes here.

Brian Geary

Written by Brian Geary

Brian is a true believer in the Agile process. He often assists the development process by performing the product owner role. In addition to his technical background, he is an experienced account manager with a background in design and marketing.

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