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How Creativity Solves Business Problems

By Brian Geary on Dec 5, 2018 9:06:00 AM

In one of the many memorable scenes from Douglas Adams’s Hitchhiker’s Guide to the Galaxy series, heroes Arthur Dent and Ford Prefect find themselves on Earth, circa 2,000,000 BC, in the company of a large population of middle managers, hairdressers, management consultants, marketing people…in short, the “useless” third of their home planet who were sent to colonize Earth. In a committee meeting, they discuss the difficulty they’ve had in inventing the wheel. Ford Prefect, exasperated, exclaims that it’s the “single simplest machine in the Universe,” to which a marketing person replies, “All right Mr. Wiseguy, if you’re so clever, you tell us what color it should be.”

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