The very first restaurant in the world was opened in Paris in 1765. A tavern keeper, Monsieur Boulanger, served a single dish -- sheep’s feet simmered in a white sauce. (Yum?) The restaurant was different then any other establishment at the time because it's business was primarily centered around the food, while taverns and coffee shops were centered around their respective beverages. Over 200 years after the first restaurant opened, not much has changed in terms of how restaurants attract customers. Restaurants are still centered around their food and they get most of their business from word of mouth. Most restaurants have a website with their menu, address, and phone number. But how do these technologies drive customers to their restaurants? Well....they don't.