Mobilegeddon. That's the sensational name that Google endowed its April 2015 algorithm update with - so named because it was designed to reward sites that work well with mobile devices and, conversely, punish those that are not designed to offer mobile users the optimal experience. That's how crucial mobile is to today's Internet.
The very first restaurant in the world was opened in Paris in 1765. A tavern keeper, Monsieur Boulanger, served a single dish -- sheep’s feet simmered in a white sauce. (Yum?) The restaurant was different then any other establishment at the time because it's business was primarily centered around the food, while taverns and coffee shops were centered around their respective beverages. Over 200 years after the first restaurant opened, not much has changed in terms of how restaurants attract customers. Restaurants are still centered around their food and they get most of their business from word of mouth. Most restaurants have a website with their menu, address, and phone number. But how do these technologies drive customers to their restaurants? Well....they don't.
The business case for developing a dedicated mobile website is strong. Recent research from Aberdeen Group has shown that companies that optimize their websites for mobile devices outperform those that don’t by 80% in terms of increased web traffic. Additionally, these companies achieve a 55% greater increase in the number of repeat visitors.
According to a study conducted by Google, half of smartphone users that see a mobile ad take action. Thirty-five percent of these users visit the website associated with the advertisement. In other words, 17.5% of users that are exposed to a mobile advertisement, make the effort to visit the website associated with the service or product. This is an astoundingly high number, especially when compared with click through rates for non-mobile web advertisements, which generally fall below 1%.
Have you heard the news? Adobe has stopped development of its mobile Flash plugin. Translation: flash in its current iteration is not going to be a part of the mobile revolution. Instead, it has succumbed to the power and influence of Apple's HTML5 agenda.