In today's day and age, everyone is concerned about Internet privacy. We are all too aware that our search engine history, personal pictures, IP addresses, and email are less than private these days. Although companies like Facebook and Google claim to respect certain aspects of users' privacy rights, there is still lingering anxiety over many of their practices. As it turns out, some of these anxieties are well founded.
Google has long been criticized for its invasiveness. Just thinking of thousands of Google servers housing all of the search queries associated with our user names is, on face, concerning if not outright alarming. This lack of privacy, however, has always been the trade-off for receiving search results customized to our preferences and ads tailored to our perceived interests. For many, what we give up in privacy is worth the service that Google provides.
When you're searching for a business in your area, do you pull out your trusty yellow pages book, scan through its many pages, and search for the listing, or do you fire up your smartphone, tablet, or laptop to find the business online? If you're using the physical phone book, you are squarely in the minority. According to Yelp, three quarters of business owners felt that yellow page phone books were no longer relevant to their customers.
If you have a website, or an online store, internet marketing has many advantages for your company. Companies of any size should want to create an internet presence and have the ability to increase visibility to the international and internet community. Internet marketing can help your company be found on popular search engines like Google and Yahoo. Choosing a domain name that has your company’s name, the product, or the service that your company is selling will help people search for you. Companies should take advantage of social networks and chatrooms for business opportunities. From the convenience of your computer, you will be able to connect with other businesses or people. Through these connections, your company can gain potential clients or gather information about solving business problems. Networking is a great tool for success, and the internet supplies many means of it. Marketing your company on the internet can be easy to do and potentially less expensive than buying ads on television or radio. There are many different ways for your company to advertise on the internet. Some may choose to use Google Ads or email marketing. You should choose to spend what your company can afford to result in the most profit. Buying marketing ads on the internet will also help your company’s website ranking on search engines. Having internet exposure will increase company’s sales and let your customers have access to your company 24/7. If your company is easy to find, clients can keep updated on current news, discounts and sales. This will help your communication with anyone interested in your business.