The AndPlus Blog

We’ve discussed digital transformation—what it is, why it’s become so important, and how it benefits businesses that pursue it. By migrating business processes to digital platforms—and optimizing those processes, as part of the transformation—businesses realize greater efficiency, productivity, and cost savings.

Recently, we talked in this space about user experience (UX) and why it’s so important to get it right when designing, building, and selling a software product. To recap, Google has come up with a handy way to evaluate and give a numerical value to a product’s UX, which helps guide designers and developers in the right direction to make improvements.

Have you ever used software whose user interface had some or all of the following characteristics?

• No clear path for performing a task
• Non-intuitive controls
• Poorly worded, non-descriptive labels
• Unhelpful error messages
• No feedback when you take an action (Is it doing anything, or is it stuck?)
• Data entry fields that allow you to enter invalid data
• Date entry fields that require you to duplicate data entry or enter extraneous data for no good reason
• Poor or nonexistent help

If so, you’re not alone—in fact, if you haven’t encountered such software, you are in a tiny minority.