The AndPlus Blog

We talk a lot about virtual reality (VR) and augmented reality (AR) here at AndPlus, not only in this blog but also amongst ourselves and with our clients. These two related technologies are poised to spur some truly innovative, useful applications—and not just in the gaming and entertainment worlds.

Two remarkable developments in the last year represented the brilliant (or unholy, depending on your perspective) union of two inexorable trends: mobile apps and virtual/augmented reality (VR/AR). One was the release of the insanely popular Pokémon Go smartphone app, which brought augmented reality to cartoon character hunters of all ages. The other was Google Cardboard and the virtual reality content that can be played on it, giving anyone with a few bucks, a smartphone, and some free time a taste of the virtual reality experience.