So you have a website, great. That's the first step in creating an online presence for your small business. In today's web-centric world, a website is an invaluable aspect of any serious business, but simply having a website is only the first step in finding new customers. Viewers need to be converted to buyers. Your website should not only inform, but also sell. The easiest way to establish this connection is through an electronic commerce section of your website devoted to selling your wares.