2018
Kentico Finalist for Site of the Year
22
Towns Heatable is available in
250
5 Star reviews for Heatable
Project
Cross-platform Application
Time to Launch
6 Two-week Sprints
The Challenge
There is little differentiation between oil companies' offerings. Oil consumers typically go with the lowest price.
While Heatable offered a very competitive price, they realized that in order to gain more customers, specifically Millennials, they needed to make it easier for them to buy heating oil.
A large percentage of Heatable customers were "on demand" customers who called to order oil only when they needed it.
Heatable recognized that a mobile ordering capability would make it much easier for on demand customers to find their low price and purchase instantly using their mobile device.
Downloaded and ordered heating oil at a great price. In less than an hour, delivery was complete! Wonderful service.
- Kristen Masson - Heatable App User Review, Google Play Store
Product Map Sprint
In order to understand the market fit and the features that were important to oil buyers, Heatable and AndPlus engaged in a Product Map sprint.
A series of user experience workshops were run in order to define the optimal user journey outlining the process of: Checking Price, Defining Tank Specifications, Placing an Order, and Account Registration.
Through Story Mapping and Release Planning, discrete features were documented and an MVP release was defined.
Agile Approach
With our product roadmap in hand, the team kicked off the design and development process.
Two-week sprints allowed us to deliver software often and iterate quickly based on feedback and usability testing.
Using Xamarin as a cross platform tool, AndPlus also worked in two-week sprints to create the user flow outlined in the product map sprint. The application relied on a backend ERP system and needed to communicate with that using a RESTful API.
Kentico Finalist for Site of the Year
Towns Heatable is available in
5 Star reviews for Heatable
Read the AndPlus ratings and client references on Clutch - the leading data-driven, B2B research, ratings, and reviews firm.
257 Turnpike Road, Southborough, MA
508.425.7533
257 Turnpike Road, Southborough, MA
508.425.7533