35%
reduction in phone distraction
20%
reduction of hard braking
20%
reduction of at-risk speeding
Project
Most people want to be safe drivers. Too often, cars and roads are full of distracted that lead to unsafe behaviors. By accurately measuring driving quality with smartphone and IoT sensors, Safest Driver is making roads safer for everyone.
Time to initial Launch
5 Sprints
Product Map Sprint
CMT approached AndPlus with a mission to make the world's roads safer. The initial goal was to develop a custom iOS application that adds a game-like element to the user experience.
The goal was to increase engagement with consumers while staying true to the vision of increasing road safety. Rapidly prototyping, developing, and releasing the first version of the iOS application allowed us to gather many insights for creating the Android variant.
Agile Approach
With our product roadmap in hand after the initial two-week sprint, the team kicked off the design and development process. The AndPlus team quickly became proficient with CMT's proprietary software development kit and began building applications that effectively interact with the CMT codebase.
Throughout the development process, we maintained a two-week sprint cadence. This allowed us to rapidly test application functionality, validate user responses, and update or change features in accordance with actual user data and feedback.
The Result
Soon after launch into the iOS and Android app stores, Safest Driver has yielded a 35% reduction in distracted driving among users. Cambridge Mobile Telematics also implemented a safe driving contest right into the app, it's currently running across 3 cities with thousands of users. Adding a competitive aspect to the application has further increased road safety, including a 20% reduction in hard braking and another 20% reduction of at-risk speeding.
We are continuing to work alongside CMT as a natural extension of their team and consultation partner to bring safer drivers to your neighborhood.
