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Native iPad sales enablement application with full inventory and technical information at a glance.

 

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Cognex Corporation is the world’s leading provider of vision systems, vision software, vision sensors and industrial ID readers used in manufacturing automation.

 

project

Create a native sales enablement iPad application with full inventory and technical information for the full line of Cognex products in order to support sales engineers and strategic partners.

Quickly retrieving the latest updates on each product - all in one place.

The Product Vision

Cognex is a worldwide company with a large, traveling sales engineering team. Due to the fast moving schedules and frequent travel associated with their roles, it is difficult to keep sales engineers up-to-date on the most recent product updates. In order to continuously educate their sales engineers and arm them with the most relevant sales collateral for their clients, Cognex wanted a iPad application that will assist sales people during on-site sales calls.

"The team met tight deadlines to create a simple and clean solution. AndPlus demonstrated great project management through constant communication, internal sharing, and post-project follow up. They are knowledgeable and effective overall."

Global Marketing Manager, Cognex

two people talking business in front of a table

Aerial View of Young Business Friends Discussing the Project at the Worktable.

The Challenge

During the discovery process, AndPlus met with the sales and marketing team in order to uncover the specific needs of:  1) how the marketing team continually updated content, and 2) how the sales team prepared and presented sales material to their prospects.

It became apparent that we needed to create an easy to use backend CMS so that the marketing team could update content in the application without the need for an app update. The marketing team was also looking forward into new product launches and how the app would need to be structured in order to handle new products. AndPlus' creative team was able to make a flexible "tiled" home page for the application in order to accommodate new products in the design.

From the sales person person's perspective, the app needed to always have the most updated content even if the sales person didn't have internet access. AndPlus built an offline syncing mechanism in order to make sure the sales person always had the most up to date content. 

 

Cognex cover 2-1

The Solution

The iOS design & engineering teams at AndPlus architected a user experience that eliminates any need for a manual. The UI fit right into iOS seamlessly and allowed users to navigate, and manipulate data to their liking. This allowed Cognex to boost efficiency and reduce time spent training employees. 

Additionally, the design of the app allows for consistent updates as devices and operating systems advance. This future-proofs the application for the foreseeable future.

How we architect custom IOS apps
 

The iOS design & engineering teams at AndPlus architected a user experience that eliminates any need for traditional paper product manuals. The UI fit right into iOS seamlessly and allowed users to navigate, and manipulate data to their liking. This also allowed Cognex to boost efficiency and reduce time spent training employees. 

Additionally, the design of the app allows for consistent updates as devices and operating systems advance. This future-proofs the application for the foreseeable future.

Cognex iPad application

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