If you're new too social media and wondering to your self "How is social media going to help grow my business", then you are in the same boat as many other companies. Social media is becoming the norm for marketers and small business owners as a way to market your company to the world. It has become an integral part of marketing for some of the biggest companies in the world too. Companies like Coca-Cola and Nike use Facebook to engage with their tens of millions of fans, as well as offer customer support to any unsatisfied fans. But companies like Nike and Coca-Cola have fans that are built in to the brand and are eager to engage with them. How is a small business suppose to grow a following of highly engaged fans that not only are interested in what you have to say, but are also fans that will someday be customers.