If you're new too social media and wondering to your self "How is social media going to help grow my business", then you are in the same boat as many other companies. Social media is becoming the norm for marketers and small business owners as a way to market your company to the world. It has become an integral part of marketing for some of the biggest companies in the world too. Companies like Coca-Cola and Nike use Facebook to engage with their tens of millions of fans, as well as offer customer support to any unsatisfied fans. But companies like Nike and Coca-Cola have fans that are built in to the brand and are eager to engage with them. How is a small business suppose to grow a following of highly engaged fans that not only are interested in what you have to say, but are also fans that will someday be customers.
In the wake of one of the most viral videos to hit the internet, KONY 2012, I decided to examine a few videos and ask the question "What makes a video go viral?". AndPlus' CEO Sean Mahoney would claim that there is a science for a video to become viral, In which I would agree. It takes a few ingredients for a video to become viral. Dynamic Logics, an internet analytics company, studied this topic and concluded that the acronym LEGS can describe what makes a video viral.
Before we get to social media, first consider your website. It most likely includes a wealth of great content like blog posts, white papers, and detailed information about your industry. Many businesses have tailored their sites to meet the exact specifications of their clients who use their sites to find out more information about the product or service being offered. One of the most common problems that business owners have with their websites, however, is converting these viewers to customers.
If you've been on Facebook lately, you know that the social media giant has rolled out its latest update: timeline. If you haven't been urged by Facebook to make the switch yet, then you're in for a surprise. Ever wondered what you posted to Facebook in 2007? Well, Facebook's new timeline format give you easy access to your past and the past of your friends. In addition to its chronological component, timeline allows users to display a giant "cover" photo.
According to a new study performed by the Facebook Data Team, we are now more connected than ever:
If you're a faithful reader of this blog, you'll remember our post last month predicting Google+'s decline. The post cited Google+'s limited user demographic and general lack of momentum as reasons for its lack of success. On November 7, the social media site launched brand pages for companies wishing to promote their wares and services. Will the recent addition of brand pages save the declining Google+?