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CX vs. UX: Battle of the Buzzwords

By Brian Geary on Jan 30, 2019 9:05:00 AM

Recently, we talked in this space about user experience (UX) and why it’s so important to get it right when designing, building, and selling a software product. To recap, Google has come up with a handy way to evaluate and give a numerical value to a product’s UX, which helps guide designers and developers in the right direction to make improvements.

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UX starts with H.E.A.R.T

By Brian Geary on Dec 13, 2018 10:05:00 AM

Have you ever used software whose user interface had some or all of the following characteristics?

  • No clear path for performing a task
  • Non-intuitive controls
  • Poorly worded, non-descriptive labels
  • Unhelpful error messages
  • No feedback when you take an action (Is it doing anything, or is it stuck?)
  • Data entry fields that allow you to enter invalid data
  • Date entry fields that require you to duplicate data entry or enter extraneous data for no good reason
  • Poor or nonexistent help

If so, you’re not alone—in fact, if you haven’t encountered such software, you are in a tiny minority.

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