Don’t you love unexpected bonuses?
It doesn’t have to be anything big. The parking meter that still had an hour on it when you parked there. The pizza in the break room on a day you didn’t have time to pack a lunch. The dollar bill someone used as a bookmark in the library book you checked out. The canceled late-evening Zoom meeting that gave you time to read a story to your child.
Who would you rather have re-piping your home:
You probably don’t pay attention to every advertisement you see or hear. (There is so much advertising in modern, First-World life that if you did, you would never have time to do anything else.) But take a moment and consider some of the advertisements you come across.
Back in the 1960s, the term “hi-fi” (short for “high-fidelity”) was a popular buzzword. It started innocently enough as a term to describe the greater sound quality available from high-end stereophonic home audio equipment. But the term caught on in the marketing world and suddenly everything with a perceived elevated quality was known as “hi-fi.”
Consider the following fictitious review of the 1999 film The Blair Witch Project:
“Reach out and touch someone.®”
