When launching a new software product, the tendency can be to go for a ‘quick and dirty’ approach. And often, too much attention is paid to development and product design, too little to marketing. You get products that work really well, but don’t address key needs and requirements among the target market. Or you get products, sometimes high-quality ones, that launch in perfect silence and disappear the same way.
Who would you rather have re-piping your home:
You probably don’t pay attention to every advertisement you see or hear. (There is so much advertising in modern, First-World life that if you did, you would never have time to do anything else.) But take a moment and consider some of the advertisements you come across.
In the beginning, enterprise data lived on database storage servers and file servers in a company’s onsite data center. Although this arrangement gave company leadership peace of mind that their data resided safely within their metaphorical “four walls,” it was also a source of IT challenges:
The past few years have seen an expansion in top-line business growth along with expectations of bottom-line improvements. Given these pressures, many companies have lost their focus on employee training and development as a strategic component to their corporate success.
