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Why is Rapid Prototyping Important?

Jun 25, 2020 1:24:43 PM

shutterstock_1139725736 medWhenever any new product is designed, the designers should spend a good deal of time and effort on the product’s user interface. “Should” is the operative term here; sometimes it doesn’t happen adequately if at all.

If you have ever been completely mystified as to how to operate a given appliance or product, chances are good the designers cut corners when designing the interface. Perhaps they didn’t budget for adequate user testing or they thought they could simply follow their instincts and the interface would probably make sense to actual users. Perhaps the interface design was left to designers or engineers, rather than user experience (UX) designers.

Failure to put sufficient thought into user interface design is a formula for market failure. No one wants a product that’s difficult to use if there are more intuitive options available.

The Importance of Prototyping in Product Design

How does a design team ensure they have the right user interface design? One approach is to have a UX designer on the team; an expert at interface design and usability principles. A UX designer is a crucial member of the development team. But you still need, at an early stage of the project, to build a prototype and get feedback from the project stakeholders and, most importantly, the product’s intended users.

There’s nothing new about prototyping. For many years, physical products were modeled using wood, metal, or clay to simulate the product’s design. More recently, 3-D printing has come into wide use for prototyping physical items. With 3-D printing, a prototype can be produced directly from the digital design files and placed in the user’s hands much faster than one crafted from wood or metal.

Prototyping enables designers to:

  1. Evaluate the usability of the design
  2. Get user feedback before proceeding too far down the design path (It’s easier to make design changes early in the process.)
  3. Verify the users’ requirements for the product are understood and met

Prototyping is a critical step in software development as well. When the earliest interactive software programs were developed for text-only, monochrome displays and keyboards, it became apparent software was designed by developers, for developers. It was a complete mystery for everyone else. People memorized function keys and transaction codes, which resulted in steep learning curves and excessive data-entry errors.

The Evolution of Software Prototyping

Prototyping for software started to gain traction only after the advent of the graphical user interface (GUI) and the computer mouse. The transition from text-only interfaces led to a wide range of new ways to interact with computer software—and new ways to drive people crazy with poorly designed interfaces.

At first, GUI prototyping consisted of drawings or sketches on paper, poster board, whiteboards, or sheets of clear acetate on overhead projectors. (Bonus points if you remember those.) This “paper prototyping” approach was better than nothing, but suffered from numerous shortcomings, including:

  • Because of the time and effort involved, few user journeys could be demonstrated in one session.
  • Designers later started using “wireframes,” or static images that used more faithful representations of the user interface features and components. These were a visual improvement over their paper-based predecessors, but the demonstration and feedback experience still suffered.
  • Prototypes could not be quickly updated in response to user feedback.
  • Simulating the operation of the software was slow and awkward; pieces of paper had to be shuffled around; whiteboard drawings were erased and redrawn. If the facilitator wasn’t organized, it could be a painful experience for everyone.

The Rise and Importance of Rapid Prototyping

The next step in the evolution of software prototyping was to make the prototypes interactive. Interactive prototypes gave users the ability to click on interface features and make something happen. Interactive prototypes simulated the operation of the software.

Interactive prototyping tools provide another benefit to designers: the ability to change the design “on the fly,” (in the middle of a demo) in response to user feedback. Interface features can be added, moved, or deleted, and system behavior can be modified with simple drag-and-drop functionality. This ability is what puts the “rapid” in “rapid prototyping.”

The advent of rapid prototyping has provided significant benefits to software developers:

  • Rapid prototyping enables all stakeholders—users, sponsors, designers, developers, and testers—to have a common understanding of the system’s requirements and expected behavior, so there are no unpleasant surprises when the software is delivered.
  • Rapid prototyping naturally supports Agile software development, which relies on a fast turnaround in each development cycle.
  • Rapid prototyping tools can simulate a variety of form factors (phones, tablets, laptops) and screen resolutions, so designers can ensure their interfaces work well on all platforms.
  • With most rapid prototyping tools, designers can give prototypes surprisingly life-like behavior with little or no coding. Even without the logic and data behind the interface, the prototype can be almost indistinguishable from the real thing.

Rapid prototyping has become a vital tool for any development team. The UX designer’s skill with rapid prototyping is just as important to the success of a software project as the developers’ coding skills. Don’t develop software without it!


Matt Hull

Written by Matt Hull

Matt leads AndPlus' creative and user experience practice and his focus on human-centered design has been honed over the course of his 20+ year career in web development. With experience across a wide range of industries and technologies, Matt’s ability to keep the user at the forefront, while serving their needs through technology, is a vital component to every client solution. Matt and his team bring passion, creativity, and innovation to every client project and, ultimately, to every user experience.

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