Craig Gosselin

Craig Gosselin's picture
Craig is responsible for client management, sales, and marketing. He has deep mobile experience including growing businesses in Fortune 500, venture capital and private equity environments. This includes helping launch Richard Branson's startup Virgin Mobile, a successful sale of private equity owned Velocita Wireless, and roles as Senior VP at American Express and leader of a $3.5B business unit at AT&T. In his spare time, Craig is an instructor in the Columbia Business School Venture For All Program

Recent Posts

7 Questions to Ask When Choosing a Software Partner

By Craig Gosselin on Dec 9, 2020 2:30:00 PM

Choosing a vendor or service provider can be easy (if time-consuming) when you know what you’re looking for. If you need a contract metal fabricator to manufacture a part, you ask for work samples and perhaps ask about ISO 9000 certifications, turnaround times, or other pertinent information. For something like janitorial services, you might ask for a catalog of their services, prices, and references.

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4 Reasons to Outsource Software Development

By Craig Gosselin on Jan 16, 2020 9:05:00 AM

When you need a software solution for your business, you have a lot of options. Traditional choices, such as hiring programmers full-time to develop the tools your company needs are being outpaced. Thanks to our new digital landscape, one of the most efficient methods used to develop software today is outsourcing.

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Can You Afford to Skip Digital Transformation?

By Craig Gosselin on Oct 23, 2019 9:15:00 AM

One of the biggest mistakes a business can make is to assume today’s success will be there tomorrow. A company can thrive for generations, relying on a tried-and-true formula for success. It’s easy to fall into the trap of believing that what has always worked in the past will always continue to work in the future.

All it takes is one disruptive technology, one upstart company that comes out of nowhere with a better, faster, cheaper, more convenient way to deliver the same products and services, to completely upend an established company’s entire business model.

No one can predict the future, so it’s inherently difficult to anticipate these developments. But there are things businesses can do to put themselves in a better position to respond to these developments when they occur. The most important of these is digital transformation.

Digital Transformation: A Review

AndPlus understands digital transformation as the process of organizational change brought about by the use of digital technologies and business models to improve performance. Under this definition, digital transformation must include the following:

  • Business objective; typically, a desire to “move the needle” on some key performance metric
  • Foundation of one or more digital technologies
  • Organizational change, which includes some combination of processes, people, and strategy

It’s a tall order, and not easy to pull off. Many organizations treat it as no more than a buzzword. “All the cool companies say they’re pursuing digital transformations, so we’ll make the same claim,” while being light on the specifics of what’s actually being transformed.

Dig a little deeper and you’ll find those businesses that successfully execute one or more digital transformations are better able to attract and keep happy customers. Their organizations reduce inefficiencies, eliminate cumbersome manual processes, and lower costs while readying for important market changes.

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