Why UX Matters

By Matt Hull on Apr 15, 2020 9:15:00 AM

Software developers are a brilliant bunch. They are highly logical thinkers who can transform software requirements into elegant algorithms, coded for maximum efficiency and speed.

Topics: UX
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User Experience: A Core Component of Digital Transformation

By Matt Hull on Sep 9, 2019 9:12:00 AM

We’ve discussed digital transformation—what it is, why it’s become so important, and how it benefits businesses that pursue it. By migrating business processes to digital platforms—and optimizing those processes, as part of the transformation—businesses realize greater efficiency, productivity, and cost savings.

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Improving the Design Phase of Digital Transformation

By Matt Hull on Jul 31, 2019 9:05:00 AM

Digital transformation: What is it? What can it mean to your organization? What does it take to be successful in a digital transformation initiative?

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Accelerating Digital Transformation with Design Thinking

By Matt Hull on Jul 17, 2019 9:05:00 AM

In the 1994 action film Speed, with Keanu Reeves and Sandra Bullock, a homicidal madman plants a bomb on a Los Angeles city bus and rigs it to explode if the vehicle’s speed falls below 50 miles per hour. (Spoiler alert: The good guys win and boy gets girl.)

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What Is Design Thinking?

By Matt Hull on Jul 3, 2019 9:05:00 AM

Take a look at a computer keyboard. Have you ever wondered why the letters are arranged the way they are (QWERT…) and not in a way that would make more sense or be easier to remember, such as maybe alphabetical order?

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CX vs. UX: Battle of the Buzzwords

By Matt Hull on Jan 30, 2019 9:05:00 AM

Recently, we talked in this space about user experience (UX) and why it’s so important to get it right when designing, building, and selling a software product. To recap, Google has come up with a handy way to evaluate and give a numerical value to a product’s UX, which helps guide designers and developers in the right direction to make improvements.

Topics: UX
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