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Matt Hull

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Matt leads AndPlus' creative and user experience practice and his focus on human-centered design has been honed over the course of his 20+ year career in web development. With experience across a wide range of industries and technologies, Matt’s ability to keep the user at the forefront, while serving their needs through technology, is a vital component to every client solution. Matt and his team bring passion, creativity, and innovation to every client project and, ultimately, to every user experience.

Recent Posts

Why is Rapid Prototyping Important?

By Matt Hull on Jun 25, 2020 1:24:43 PM

Whenever any new product is designed, the designers should spend a good deal of time and effort on the product’s user interface. “Should” is the operative term here; sometimes it doesn’t happen adequately if at all.

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Even AI needs UI

By Matt Hull on May 20, 2020 1:55:00 PM

In Douglas Adams’s The Hitchhiker’s Guide to the Galaxy, the computer onboard starship “Heart of Gold” could be described as intelligent (if “intelligent” is a synonym for “snarky”).

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What Do UX Designers Do All Day?

By Matt Hull on May 15, 2020 1:55:12 PM

Some people have it easy.

At a cocktail party, when asked, “What line of work are you in?” they can answer in a couple of words without fear of getting quizzical looks or blank stares. “Accountant.” “Tax attorney.” “Kindergarten teacher.” “Truck driver.” “Software developer.”

Then there are user experience (UX) designers…

Topics: UX
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When good ideas meet bad UX

By Matt Hull on May 6, 2020 10:54:11 AM

Information technology is one of those occupations no one notices until something goes wrong. Few users send appreciative notes to IT managers because the team is doing a great job of keeping the network running. Let the network go down for five minutes and then duck as the nastygrams are fired off.

Topics: UX
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If I Know What I Want, Why Should I Ask My Users What They Think?

By Matt Hull on Apr 29, 2020 9:15:00 AM

Most large software projects come with interested parties or “stakeholders.” Each stakeholder wants something slightly different out of the project:

Topics: UX
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Why UX Matters

By Matt Hull on Apr 15, 2020 9:15:00 AM

Software developers are a brilliant bunch. They are highly logical thinkers who can transform software requirements into elegant algorithms, coded for maximum efficiency and speed.

Topics: UX
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