AndPlus acquired by expert technology adviser and managed service provider, Ensono. Read the full announcement

The MVP Checklist for Successful Launches

By Brian Geary on Apr 1, 2022 1:32:12 PM

MVPs are there to get the information you need to build out a full product, as well as to start building an audience and developing some marketplace traction. In the words of startup pioneer Eric Ries:

Continue Reading

How to Develop A Product Strategy for Connected Devices

By Brian Geary on Mar 23, 2022 12:42:45 PM

The emerging connected-devices marketplace is huge, and growing rapidly. Estimates abound, and have been revised by the pandemic, but it’s in the region of $540 billion this year — up from $490 billion last year, and $290 billion in 2017.

Continue Reading

47+ IoT security stats you need to know

By Brian Geary on Mar 18, 2022 8:19:03 PM

The IoT market is exploding, and networks of connected devices aren’t coming to a store, home, or workplace near you. They’re already there, in increasing numbers. IoT implementations are driving huge gains in productivity and value across multiple industries. They’re behind improvements in customer satisfaction, patient care, and even fuel efficiency.

Continue Reading

How to Save Money on a Development Project Using No Code Tools

By Brian Geary on Mar 4, 2022 7:56:28 PM

Can you save the cost of a development project by doing the job yourself on a no-code platform? It’s an attractive proposition. It can work, for some projects. But sometimes all that happens is you move the cost. You save upfront spending, but pay endlessly in monthly payments to a platform. Or you store up maintenance, compliance, and repair costs. How do you know whether to go no-code?

Continue Reading

Event-Based Marketing: How to Capture and Repurpose In-App User Activity

By Brian Geary on Feb 28, 2022 5:28:17 PM

Event-based marketing is a type of marketing automation built around responding to specific user activity. It’s much more accurate and granular than the traditional behavior-based approach, and significantly more effective. Already in use by games, ecommerce, and travel companies, it’s the next stage in the development of marketing automations.

Continue Reading

5 Questions to Ask Yourself to Ensure Your Idea is Ready to Go to Development

By Brian Geary on Feb 27, 2022 1:31:11 PM

You’re ready to send your idea to your development team and start building a real product. Your dream, flash of inspiration, or application of business wisdom is about to become a real thing, with invoices, phone calls and customers.

Continue Reading

Get in touch